Therefore, it’s only fitting that Fashion Designers do the same thing when they design a new Fashion range. This ultra-important technique is called colour forecasting.
Everyone expresses themselves through colour throughout the daily course of life. Colour factors into how we convey emotion, identity, and meaning.
So if colour is so fundamental, it only makes sense for brands too adopt a colour strategy that conveys their core values to consumers at a single glance. Unfortunately, colour is also one of the most fluid and frustratingly subjective things to quantify.